Senior Big Data Analytics Engineer

Overview

As the first member of the Big Data team at Etisalat UAE, I helped build the company’s big data platform from the ground up, scaling it to support critical business initiatives such as real-time marketing and fraud detection.

Role Highlights

• Big Data Platform Development: Designed and developed the big data platform at Etisalat UAE, scaling it to handle large volumes of data and support critical business processes.
• Real-Time Marketing (RTM) Framework: Built a real-time marketing framework, enabling Etisalat to leverage telecom data for targeted marketing campaigns for both individual and corporate clients.
• Fraud Detection Models: Developed machine learning models for SIMBOX fraud detection, increasing fraud detection rates from 60% to over 92%.
• Customer Happiness Index: Developed a statistical model to calculate the customer happiness index based on customer interactions, resulting in a 10% increase in customer satisfaction.

Results

• Scaled the big data team from 2 members to 18 members, enabling the successful deployment of ETL and aggregation jobs across the organization.
• Improved customer satisfaction by 10% through the customer happiness model, providing insights into customer behavior and interactions.
• Increased fraud detection accuracy to 92%, significantly reducing the impact of fraudulent SIMBOX activities on Etisalat’s network.

Challenges

• Building from Scratch: Establishing a big data platform from the ground up and ensuring scalability as data volumes increased.
• Real-Time Data Processing: Ensuring that real-time data processing frameworks could meet the performance requirements for marketing and fraud detection.

Conclusion

My work at Etisalat UAE laid the foundation for a scalable big data platform that powered key business initiatives such as real-time marketing and fraud detection. The platform continues to drive innovation and business growth.